Positive Stress Campaign

An email and landing page campaign to capture new leads for Charfen Institute’s LEAD Experience class. The goal of the email and landing page was to capture users’ contact information in return for a Free Report.

The majority of the copy and real push to conversion exists within the email, the design was coded and QA’d to look best across all email clients and platforms. The landing page relied on the conversion ability of the Charfen CEO in a white-boarding video with a strong call to action to get the Free Report.


  • Client : Charfen Institute | LEAD
  • Role: : Web Design, Email Compliant Coding