Hardwood Bargains Site

Client sought to increase the elegance of their website while still providing bargain prices. Our first challenge was to declutter the site and provide a more high-end look, this was achieved with a revised grid system, better typography, and larger, vivid images of the products. The next stage included a redesign of the product, species, how-to, and walling pages. These pages had the highest traffic and conversion rate so special attention was paid to how customers would interact with the pages, what information would be of the most value when making a buying decision, and how best provide up-sell opportunities.


  • Client : Hardwood Bargains
  • Date : 08/04/2014
  • Role: : Web Design, UI/UX